Amazon listing audit
Amazon listing audit: claims, bullets and suppression risk
Most Amazon listings were written once, by a supplier, and never re-checked. We read yours the way a policy reviewer reads it, then return three lines per claim: what holds up, what needs a source, and what should be rewritten. The first listing is free.
Free check on one Amazon listing
Send the ASIN or the product URL. You get the annotated listing back — no call, no account access needed.
Request the free listing checkWhat gets a listing in trouble
Claims inherited from supplier copy
A sentence written by a factory in 2019, still selling in 2026, with no document behind it anywhere in the account.
Regulated wording in bullets
Disease, safety, food-contact, pest, disinfecting or environmental statements sitting in the five bullets where nobody reviews them.
Superlatives and rankings
“#1”, “best seller”, “strongest”, “clinically proven” — comparative claims that need a period, a source or a qualification.
Contradictions across fields
The title says 600 ml, the specification says 300 ml, the A+ chart says 12 oz. Buyers return the item; the listing gets flagged.
What we check, field by field
| Field | What the audit looks for |
|---|---|
| Title | Claim words that trigger review, size and capacity statements that contradict the specs, brand and model accuracy. |
| Bullet points | Materials, safety, performance and origin claims; absolute outcomes; missing measurable detail. |
| Product description | Health-adjacent language, comparative claims, environmental statements without substantiation. |
| A+ content | Comparison charts, ingredient and material tables, claims that appear only in the image modules. |
| Images and alt text | Claim text baked into infographics and alt attributes — the field most often forgotten. |
| Variation names | Size, colour and bundle wording that disagrees with the parent listing. |
| Backend search terms | Terms that create a compliance risk rather than extra reach, including competitor brand names. |
What the findings look like
How it works
- Send the ASIN or product URL.
- We tag every claim as holds up, needs a source or rewrite, and separate contradictions from missing buyer facts.
- You get the annotated listing and the rewritten copy, ready to paste into Seller Central, with placeholders for the document or certificate that closes each open claim.
Pricing
| Scope | What you get | Price |
|---|---|---|
| First listing | Annotated listing, flagged claims, rewrite block | Free |
| Single ASIN | Full audit across all fields plus rewritten copy | From $99 |
| Catalogue pack | Up to 10 ASINs with one consistent claim policy | From $449 |
| Retainer | New and edited ASINs checked continuously | $199 / month |
Frequently asked questions
Do you need access to my Seller Central account?
No. The free check works from the public listing. For catalogue-wide work we use an export of your product data or flat files you provide.
Can you tell me if my listing will be suppressed?
No one can promise that. What we can do is show you which sentences carry that risk and give you the version that does not, before a reviewer finds them.
My listing is already live and selling. Is it worth changing?
Usually yes. A flagged claim is a live liability whether or not it has been noticed yet, and the rewritten line is often more specific — which helps conversion as well as compliance.
Do you write the listing from scratch?
We rewrite the claims that create risk and keep what works. Full listing copy is available as a separate package.
Which marketplaces do you cover?
Amazon US, UK and EU storefronts, plus Shopify, Walmart and Etsy listings.
Start with the free listing
One ASIN. One annotated listing back. No account access, no call.
Request the free listing check